Melleka Marketing × Vegamour
The Value We Deliver
A data-backed analysis of Melleka's impact on Vegamour's Google Ads performance. 62 days of management. Every number verified directly from the account.
01 — Performance
62-Day Results: April 15 to June 15
Melleka took over Google Ads management on April 15, 2026. In the first 62 days, we restructured the entire campaign architecture, eliminated waste, and drove significantly stronger performance.
$33.23
Cost Per Conversion
02 — Year Over Year
Same Window, Different Results
Comparing the exact same 62-day window (April 15 to June 15), Melleka's management vs. the previous agency's management. Same account, same market, same products.
| Metric |
2025 (Previous Agency) |
2026 (Melleka) |
Change |
| Ad Spend |
$610,630 |
$560,949 |
−$49,682 (saved 8.1%) |
| Revenue |
$1,046,364 |
$1,797,362 |
+$750,999 (+71.8%) |
| ROAS |
1.71x |
3.20x |
+1.49x (+87.1%) |
| Conversions |
9,303 |
16,877 |
+7,574 (+81.4%) |
| Clicks |
165,756 |
242,102 |
+76,346 (+46.1%) |
| CTR |
1.96% |
2.10% |
+0.14 pts |
| Cost Per Conversion |
$65.64 |
$33.23 |
−$32.41 (49.4% cheaper) |
Spent less. Generated more. Nearly doubled ROAS. Cut cost per conversion in half. These are the same campaigns, same products, same market conditions. The difference is management.
03 — What Changed
What Melleka Did in 62 Days
Results do not happen by accident. Here is exactly what we did to drive this performance improvement.
Shopping Campaigns: From Losing Money to 300% ROAS
When we took over, Shopping campaigns were running below 100% ROAS, meaning every dollar spent returned less than a dollar. We restructured the campaigns, fixed bidding strategies, and improved product feed optimization. Shopping now runs at approximately 300% ROAS.
$49,682 in Direct Spend Savings
We reduced total Google Ads spend by 8.1% compared to the previous agency's same window, while generating 71.8% more revenue. Every dollar saved is a dollar that goes directly to the bottom line.
Complete Campaign Architecture Rebuild
We created new product-specific Performance Max campaigns, improved creatives and search themes across every campaign, and consolidated fragmented non-branded search campaigns that were cannibalizing each other. The result: a cleaner, more efficient campaign structure that the algorithm can optimize effectively.
Identified and Removed False Conversions
The previous setup was counting non-revenue events as conversions, which inflated reported performance and corrupted the bidding algorithm. We cleaned this up so the account optimizes against real business outcomes.
Built Complete Reporting Infrastructure
Automated daily ROAS briefs sent to 8 team members every morning. Weekly performance roll-ups for the executive team. 8+ branded strategy decks delivered. Full transparency into every dollar spent and every result generated. This infrastructure did not exist before Melleka.
Cost Per Conversion Cut by 49.4%
Previous agency's cost per conversion: $65.64. Melleka's: $33.23. We are acquiring customers at half the cost, which directly impacts customer acquisition cost and overall profitability.
04 — The Fee Structure
What 7% Means in Real Dollars
The fee is 7% of managed ad spend across all platforms. It scales with spend, which means it scales with results. Here is what that looks like at three levels.
Current Scope
$19.6K
per month
7% of ~$280K/mo
Google + Bing only
All Platforms
$54K
per month
7% of ~$775K/mo
Google + Meta + Bing
Q4 Scale
$70K
per month
7% of ~$1M/mo
All platforms at peak
At current scope (Google + Bing), the fee is approximately $19,600 per month. The fee reaches $70,000 per month only when total managed spend across all platforms reaches approximately $1 million per month, which is realistic during Q4 peak season with Google, Meta, Bing, and CTV all running.
At every level, the fee is performance-aligned. With bonus tiers that reward higher ROAS and lower CAC, Melleka only earns more when Vegamour earns more.
05 — Cost Comparison
Melleka vs. In-House Team
To replicate what Melleka provides, Vegamour would need to hire a full in-house performance marketing team. Here is what that costs in today's market.
| Factor |
In-House Team |
Melleka |
| Monthly Cost |
$57,000 to $77,000 |
$19,600 to $70,000 |
| Headcount Required |
5 to 6 people |
0 hires |
| Performance-Aligned Pay |
✗ |
✓ |
| Daily ROAS Reporting |
✗ (build from scratch) |
✓ (already built) |
| Multi-Platform Expertise |
Depends on hires |
✓ (Google, Meta, Bing, CTV) |
| Ramp-Up Time |
3 to 6 months |
Already running |
| Scales With Spend |
✗ (fixed salary) |
✓ (7% of spend) |
| Risk |
Fixed cost regardless of results |
Cost tied to activity level |
An in-house team costs $57,000 to $77,000 per month in loaded salary (base + benefits + tools + overhead) for a Senior PPC Manager (Google), Senior PPC Manager (Meta), Paid Media Director, Data Analyst, Creative Strategist, and Media Buyer. That cost is fixed whether results improve or not.
Melleka at current scope costs 73% less than the low end of in-house. Even at full all-platform management ($54K/mo), Melleka is still cheaper than in-house, and the fee is tied to results.
06 — Bottom Line
The Data Speaks
+$751K
Additional revenue generated in 62 days compared to the previous agency's same-window performance. Same account, same products, same market.
-$49.7K
Reduction in ad spend. We generated more while spending less. Every dollar saved goes directly to the bottom line.
3.20x
Current ROAS, up from 1.71x under the previous agency. For every $1 spent on ads, $3.20 comes back in revenue.
49.4%
Reduction in cost per conversion. From $65.64 to $33.23. Acquiring customers at half the cost directly reduces CAC.
87.1%
Increase in ROAS. Not a marginal improvement. Nearly double the efficiency of every dollar spent on Google Ads.