A data-backed analysis of Melleka's impact on Vegamour's Google Ads performance. 62 days of management. Every number verified directly from the account.
Melleka took over Google Ads management on April 15, 2026. In the first 62 days, we restructured the entire campaign architecture, eliminated waste, and drove significantly stronger performance.
Comparing the exact same 62-day window (April 15 to June 15), Melleka's management vs. the previous agency's management. Same account, same market, same products.
| Metric | 2025 (Previous Agency) | 2026 (Melleka) | Change |
|---|---|---|---|
| Ad Spend | $610,630 | $560,949 | −$49,682 (saved 8.1%) |
| Revenue | $1,046,364 | $1,797,362 | +$750,999 (+71.8%) |
| ROAS | 1.71x | 3.20x | +1.49x (+87.1%) |
| Conversions | 9,303 | 16,877 | +7,574 (+81.4%) |
| Clicks | 165,756 | 242,102 | +76,346 (+46.1%) |
| CTR | 1.96% | 2.10% | +0.14 pts |
| Cost Per Conversion | $65.64 | $33.23 | −$32.41 (49.4% cheaper) |
Spent less. Generated more. Nearly doubled ROAS. Cut cost per conversion in half. These are the same campaigns, same products, same market conditions. The difference is management.
Results do not happen by accident. Here is exactly what we did to drive this performance improvement.
The fee is 7% of managed ad spend across all platforms. It scales with spend, which means it scales with results. Here is what that looks like at three levels.
At current scope (Google + Bing), the fee is approximately $19,600 per month. The fee reaches $70,000 per month only when total managed spend across all platforms reaches approximately $1 million per month, which is realistic during Q4 peak season with Google, Meta, Bing, and CTV all running.
At every level, the fee is performance-aligned. With bonus tiers that reward higher ROAS and lower CAC, Melleka only earns more when Vegamour earns more.
Vegamour has a strong internal team driving the brand forward. Melleka operates as a specialized extension of that team, layering on dedicated paid media infrastructure, real-time reporting, and cross-platform optimization that would be difficult to resource internally without significant additional investment.
| Capability | What Melleka Brings | Why It Matters |
|---|---|---|
| Performance-Aligned Pricing | ✓ Fee tied to ad spend | Melleka only grows when Vegamour grows |
| Daily ROAS Monitoring | ✓ Built and running | Real-time visibility into every dollar spent |
| Multi-Platform Expertise | ✓ Google, Meta, Bing, CTV | Unified strategy across all paid channels |
| Hourly Bid Optimization | ✓ Custom ad schedules live | Spend shifts to highest-ROAS hours automatically |
| Campaign Restructuring | ✓ Completed in first 30 days | Eliminated waste channels, rebalanced budget mix |
| Scalable Cost Structure | ✓ Scales with spend (7%) | No fixed headcount cost; flexes with seasonal demand |
| Instant Ramp | ✓ Already running | No recruiting, onboarding, or ramp-up delay |
| LTV and Subscription Analysis | ✓ Deep cohort modeling | Decisions informed by lifetime value, not just CPA |
At current scope, Melleka adds this entire layer of infrastructure and expertise for a fraction of what it would cost to build internally. The 7% fee structure means costs flex with seasonal demand; during lighter months the investment scales down, during peak periods (Q4, Valentine's Day) it scales up to match opportunity.
The result: your internal team stays focused on brand, product, and creative strategy while Melleka handles the daily mechanics of paid media performance, ensuring every dollar works as hard as possible.